Top Boston PR Agencies

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PR Hub

1. PR Hub

Specialized Service Agency (Public Relations Agency)

PR Hub

Headquarters

Miami, Florida

Founded

2022

Company Size

12

About PR Hub

PR Hub is a public relations agency that specializes in data-driven PR and SEO. Its approach to data storytelling sets it apart from the competition. They use data to gain insights into target audiences, track ROI, create data assets for media, and optimize efforts for better outcomes for B2B and B2C brands. They have helped their clients increase sales, scale stakeholder relations, and position brands and their executives as market thought leaders.

Best For: Data-Driven Startups and Brands looking to Scale their PR Efforts
Goodwin Consulting

2. Goodwin Consulting

Goodwin Consulting
Ellis Strategies

3. Ellis Strategies

Ellis Strategies

Headquarters

Boston, Massachusetts

Founded

2005

Company Size

3

CM Communications

4. CM Communications

CM Communications

Headquarters

Boston, MA

Founded

1986

Company Size

28

Mindstir PR

5. Mindstir PR

Mindstir PR

Headquarters

Portsmouth, NEW HAMPSHIRE

Founded

2009

Company Size

10

All Heart PR

6. All Heart PR

All Heart PR

Headquarters

Somerville, Massachusetts

Founded

2008

Company Size

2

BIG FISH PR

7. BIG FISH PR

BIG FISH PR

Headquarters

Boston, Massachusetts

Founded

1999

Company Size

22

The Castle Group

8. The Castle Group

The Castle Group

Headquarters

Boston, MA

Founded

1996

Company Size

57

Crackle

9. Crackle

Crackle

Headquarters

Boston, Massachusetts

Founded

2020

Company Size

7

Fama PR

10. Fama PR

Fama PR

Headquarters

Boston, MA

Founded

2002

Company Size

36

Little Bird Boston

11. Little Bird Boston

Little Bird Boston

Headquarters

Boston, Massachusetts

Founded

2012

Company Size

2

Denterlein

12. Denterlein

Denterlein

Headquarters

Boston, MA

Founded

2000

Company Size

30

marlo marketing

13. marlo marketing

marlo marketing

Headquarters

Boston, Massachusetts

Founded

2004

Company Size

27

CBH Communications

14. CBH Communications

CBH Communications

Headquarters

Boston, Massachusetts

Founded

2017

Company Size

1

Loeber Communications

15. Loeber Communications

Loeber Communications

Headquarters

Boston

Founded

2012

Company Size

1

CTP Boston

16. CTP Boston

CTP Boston

Public relations (PR) firms leverage media attention to benefit their clients' products and reputations. This constitutes a form of “earned” or “unpaid” media, similar to paid advertising. For a PR agency, the primary goal is to have its clients’ names featured in the media.

PR companies frequently write and distribute press releases, organize special events, and conduct market research. They may also draft speeches and pitches, network, blog, and promote on social media.

PR firms strive to enhance their clients’ public image by utilizing the media. With their understanding of the companies, they can pinpoint positive messages and relay them to the press. While they can effectively manage negative news, they can also develop strategies to mitigate any potential damage.

What is a PR agency?

Public relations (PR) is the promotion of a product, brand, or service through media coverage, press campaigns, interviews, and storytelling. PR is done through relationship management, and a good PR agency usually has a network of journalists and media on its panel for engagement on various campaigns.

What is the difference between a PR agency & marketing agency?

A PR agency specializes in promoting brands and services through press coverage, interviews, and communication strategies across various platforms. A PR campaign is conducted through relationship management with the media and connections with channels or journalists. This type of campaign builds credibility for the brand in the eyes of customers.

A marketing agency employs diverse tactics, including, but not limited to, public relations, advertising, campaign launches, digital promotions, and video communications. Marketing agencies offer promotional services for brands, services, and products using a multi-platform approach and strategy. These agencies also work on collateral and enhance the brand through different strategies.

Benefits of a PR agency

There are numerous benefits to hiring a PR agency. Companies can engage a PR agency to enhance their brands and establish credibility:

1. Builds Credibility

A PR agency employs various coverage and communication strategies that help to strengthen the brand’s credibility with customers. Customers prefer reading about the company and its brands through third-party sources and media posts. This type of coverage and promotion fosters integrity for the brand and reaches a wider audience.

2. Aids in Growth

An effective PR campaign is an excellent way to expand your brand and increase your customer base. It conveys the organization’s story, history, and inception in a more engaging manner than traditional advertising. Properly executed public relations will grow the brand organically and naturally, cultivating a loyal customer base.

3. Budget-Friendly

PR campaigns are generally cost-effective and budget-friendly. Since public relations primarily relies on relationship management and networks, companies often pay less than they would for marketing through print or TV advertising or using out-of-home billboards. A consistent PR campaign will help establish the brand on a long-term basis.