Top Marketing Consulting Firms

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Boost Agency

1. Boost Agency

Boost Agency

Headquarters

San Francisco, California

Founded

2022

Company Size

13

About Boost Agency

Founded in 2022, Boost is an innovative growth marketing agency leveraging a data-driven approach to deliver high-impact solutions. Specializing in branding, content creation, market research, and growth strategies, Boost focuses on maximizing ROI for its clients. Using results-driven methodologies and cutting-edge analytics, Boost delivers measurable, sustainable growth for every client.

Ignite Lab

2. Ignite Lab

Branding & Development Agency

Ignite Lab

Headquarters

San Francisco, CA

Founded

2022

Company Size

10

About Ignite Lab

Ignite Lab is a product-first branding and development agency. They specialize in working with startups to launch new websites, web apps, or mobile apps. They work closely with founders or product owners to deeply understand their market and business to create products that engage users and drive results. As experts in growth marketing and SEO, they have expertise in creating sites that engage users and scale in today's competitive market.

Best For: Startup or tech companies launching a new website, web app, or mobile app.
Marketing Eye

3. Marketing Eye

Marketing Eye

Headquarters

Sydney, NSW

Founded

2004

Company Size

47

Product Marketing Consultancy

4. Product Marketing Consultancy

Product Marketing Consultancy

Headquarters

Denver, Colorado

Founded

2020

Company Size

11

IKON Marketing Consultants

5. IKON Marketing Consultants

IKON Marketing Consultants

Headquarters

Ahmedabad, Gujarat

Founded

2001

Company Size

13

Prophet

6. Prophet

Prophet

Headquarters

San Francisco, CA

Founded

1992

Company Size

767

STOKES|HERZOG

7. STOKES|HERZOG

STOKES|HERZOG

Headquarters

Eau Claire, Wisconsin

Founded

2014

Company Size

3

8. Lippincott

Lippincott
Wood Mackenzie

9. Wood Mackenzie

Wood Mackenzie
IQVIA

10. IQVIA

IQVIA
RGP

11. RGP

RGP

Headquarters

Irvine, CA

Founded

1996

Company Size

3073

Ketchum

12. Ketchum

Ketchum

With the ever-changing business dynamics and fast-paced digitalization, marketing consulting firms are the ones that help businesses steer through changes successfully.  Marketing consulting firms not only provide clients with the specialized skills and expertise they lack but also a much-needed external viewpoint. This fresh and unbiased outlook prompts a new angle of analysis for the internal and external challenges, along with a unique perspective on customers and the required marketing strategies. 

Thus, marketing consulting firms help businesses grow and achieve their goals through their wide array of marketing tactics and services, which include SEO and branding, content, and PR. 

What is a marketing consulting firm?

A marketing consulting firm consists of professional team members with experience in different industries. These team members will work with your company to strategize marketing activities for your brand, product, or service. These marketing professionals will devise a strategy that will enable your brand to reach a wider range of customers through different mediums.

A marketing consulting firm will use its internal consultants to create strategies for your brand that can include digital, traditional, or non-traditional mediums. They will develop campaigns to promote your brand, and usually, they have vendors and teams to execute the strategies. These strategies are designed to make your brand visible and recognized. What is the difference between a marketing consulting firm and a marketing agency? A marketing consulting firm works to develop a detailed strategy, marketing plan, and messaging that will be used to promote the brand, product, or services. A consultant will use their experience of the market and customers to identify suitable strategies that will benefit the brand and create recognition and popularity for the brand.

A marketing agency, on the other hand, works with internal and external vendors to execute marketing strategies. Usually, consultants and agencies work together to create a holistic marketing plan for their customers. This means developing the plan, then determining the implementation mediums, and monitoring the success to report back to the customers.

How does a marketing consulting firm work?

Generally a marketing consulting firm will work in a similar manner to a full agency. The steps that they would take rely heavily on the type of service or strategy you are looking for:

1. They make a proposed plan

When you hire a marketing consulting firm, they will work with you to understand the product or service and its needs, then work with their internal teams to provide you with a detailed proposal. This proposal will include ideas, budgets, timelines, and execution mediums. This plan is then used to finalize all the activities that the consulting firm would undertake for the brand.

2. They work with externals

More often than not, marketing consulting firms strategize all the ideas and then work with external teams and vendors to execute the activities. It depends on the brand or company and whether they want to hire the marketing firm for just strategy and planning or if they would also like them to implement it. Usually, companies hire marketing firms for a full solution, as that saves time, energy, and costs.

3. They evaluate & report

A marketing consulting firm will always evaluate and continuously monitor its executed strategies to understand the success of the promotion. This is important for future strategies and changes in plans if needed. The consulting firm will evaluate its results, provide a full report to the company, and modify its strategy if and when needed in the future.