Public Relations is the strategic craft of shaping perception, building trust, and earning visibility through media, messaging, and meaningful relationships.
Specialized Service Agency (Public Relations Agency)
Headquarters
New York, NY
Founded
2003
Company Size
444
5WPR is a full-service PR agency with offices in NYC and Miami. With over 300 PR professionals on staff, 5WPR can expertly serve a broad base of industries in B2C and B2B (Beauty and fashion, Consumer Brands, Lifestyle, Food and beverage, Tech, and Travel). 5WPR emphasizes the creation of unique PR plans for each client that are focused on raising their clients' brands, sales, and, ultimately, bottom-line results. 5W offers Integrated Marketing, Public Relations, Strategic Planning, Reputation Management, Celebrity and influencer Relationships, and Product Integration.
Stanton provides strategic public relations and brand communications services to clients across a spectrum of industry sectors—from large, global firms to mid-size leaders and entrepreneurial enterprises. Clients are attracted to, and find a home at, our firm because we deliver a unique blend of smart strategy, strong relationships, innovative thinking and first-class execution to produce business-changing results.We are a full-service agency with deep experience in:• Financial Services• Private capital and asset management• Professional services• Business to business• Technology• Insurance and reinsurance• Healthcare and life sciences• Real estate• Legal services• Non-profits• Education Our “generalist/specialist approach” gives us a strong understanding of each client’s business and the media and communications channels that can be employed to persuade their key audiences. This enables us to effectively position our clients within a broader context without losing sight of the specific details and requirements of individual markets.
Specialized Service Agency (Public Relations Agency)
Headquarters
Amelia Island, FL
Founded
2002
Company Size
22
Axia Public Relations is the expert public relations firm. • Forbes Magazine named Axia Public Relations as one of America’s Best PR Agencies. • Our CEO Jason Mudd is "North America's Best PR Leader" – World Communications ForumAxia builds strong brands and great reputations nationally for some of America's fast-growing and most admired brands.As advertising budgets and newsrooms are shrinking, positive news media coverage about your company and its products, services and experts becomes more and more valuable, more competitive, and more critical to its success.
Specialized Sector Service Agency (Tech PR Agency)
Headquarters
New York
Founded
2009
Company Size
33
Crenshaw Communications is a full-service New York Tech PR Agency that offers creative and public relations campaigns. They work with established brands and early-stage startups and support clients across various tech industries, including ad tech and mar tech, AI, eCommerce, Cybersecurity, and retail. While they are a tech PR firm, they work best with companies that can support traditional PR campaigns rather than those that require knowledge of a deep tech firm. In particular, they have had a lot of success amplifying brands that can easily tie into current news cycles and those whose founders have a niche of expertise and ability to showcase it on traditional media and podcasts.
HUNTER is an award-winning consumer marketing communications firm with offices in New York, Los Angeles and London and partnerships that extend our reach globally. Beginning with research-driven insights, HUNTER executes strategic, integrated programs that build brand equity, increase engagement and drive measurable business results for consumer products and services. The 230+ person firm employs a powerful blend of marketing solutions including strategic planning, earned media relations, social and digital media, talent and influencer engagement, experiential marketing, multicultural outreach, and content creation and distribution across all platforms and channels to earn attention for some of the world’s best known and most beloved brands.
Founded in 1989 with a specialization in food and nutrition, HUNTER has grown into one of the most respected mid-size marketing communications firms in the country, proudly serving a broad range of esteemed companies and brands across the Food + Beverage, Wine + Spirits, Health + Beauty, Home + Lifestyle, Retail + Ecommerce, Travel and Education sectors. Our motto is “we earn it,” and at HUNTER we focus on doing so in three key areas: earning consumer attention, earning client relationships and earning staff dedication. Our creative approach, client service-orientation and values-driven culture has led to one of the longest average staff tenures in the business and some of the most enduring client relationships including TABASCO® Pepper Sauce, our first client 32 years ago and still a client today.
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders.
We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements.
Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society.
Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
Headquarters
Nashville, Tennessee
Founded
2012
Company Size
16
Reed Public Relations is a national PR firm and marketing company based in Nashville, Tennessee. We have a smart and relentless team that works with brands across the country and lives to overdeliver for our clients. Our PR and marketing team is nimble with an entrepreneurial spirit and feet on the street energy. We always deliver strategies in tune with your goals, not ours. Our brains move at a fast pace – it’s what makes us so good – so try and keep up.
Headquarters
New York, NY
Founded
1948
Company Size
902
Ruder Finn is one of the world’s largest independent global communications and creative agencies. Founded in 1948, Ruder Finn has defined and redefined PR for 75 years, shaping communications that move industry-defining brands, companies, and leaders from what’s now to what’s next. Ruder Finn provides clients with bold communications strategies based on a global perspective and localized market knowledge that redefine leadership, reimagine the marketplace, and rethink customer experiences. The agency is organized around five core areas of expertise—Healthcare, Technology, Commerce, Leadership and Workplace—with AI-powered creative hub RF Studio53 and tech incubator RF TechLab providing cutting-edge predictive analytics, breakthrough creative, and customer-focused digital engagement. Ruder Finn has offices across 3 continents including the U.S., Asia and Europe. Wholly owned agencies within Ruder Finn Group include: Ruder Finn Inc., RF Studio53, RF Engage, Touchdown, Peppercomm, RF Comunicad, Mantis, jacobstahl, RF Bloom. For more information visit www.ruderfinn.com. +++ At Ruder Finn we value integrity and transparency in our recruitment process. We have become aware of fraudulent actors impersonating our company on platforms like Telegram and similar communication platforms, falsely claiming to conduct job interviews. We want to clarify unequivocally: We Never Charge for Job Interviews or Ask for Your Financial Information: Our recruitment process does not involve any form of payment from candidates at any stage. If you’re being asked for payment or your financial information, it is not us! All our job-related communications come exclusively from our official email addresses (ending with @ruderfinn.com). If you are contacted for an interview or a job offer and have doubts about its legitimacy, or if you have any other questions, please contact us via our official website or official LinkedIn channel.
Headquarters
Los Angeles, California
Founded
2013
Company Size
20
A Los Angeles-based full-service strategic communications and crisis PR firm that helps businesses, executives, and non-profits amplify their voices, build their brands, and advance their goals through carefully crafted messaging and compelling content.
Headquarters
Boston, MA
Founded
2000
Company Size
30
We are an independent public relations agency that inspires and influences the people you care about most. Our campaigns help boost integrity and loyalty, edge out the competition, manage your risk and build support for your vision.We craft tailored strategies to amplify your reach and engage the right audiences at the right time. From traditional press to powerful content and digital campaigns, we make your voice heard.Your company is only as strong as its reputation. We also help organizations prepare for and weather crisis events that can damage even the most stalwart brands. From cyber breaches to leadership transitions and litigation, we help executives communicate in even the most complex of circumstances.Denterlein is a partner firm in PR World Alliance, with representation in major cities throughout North America, South America, Europe, Africa, and the Pacific Rim. Working with our partner members of the Alliance, we provide a complete range of PR and press relations services worldwide, giving your communications, messages, and brand an international presence.
Specialized Service Agency (Public Relations Agency)
Headquarters
Miami, FL
Founded
1975
Company Size
103
rbb is an integrated communications agency based in Miami, Florida. With over 100 staff members, rbb offers a wide variety of services, including media relations, digital marketing, influencer marketing, corporate comms, social media, and creative services. They operate a variety of "specialty practices," including consumer products/services, travel, food and beverage, health, entertainment, and real estate.
Public Relations Agency
Headquarters
Miami, Florida
Founded
2022
Company Size
12
PR Hub is a public relations agency that specializes in data-driven PR and SEO. Its approach to data storytelling sets it apart from the competition. They use data to gain insights into target audiences, track ROI, create data assets for media, and optimize efforts for better outcomes for B2B and B2C brands. They have helped their clients increase sales, scale stakeholder relations, and position brands and their executives as market thought leaders.
Specialized Service Agency (Public Relations)
Headquarters
Fort Lauderdale, FL
Founded
2010
Company Size
32
Red Banyan is a strategic communications firm with offices in Florida, Atlanta and Washington, D.C. specializing in public relations, crisis management/ crisis communications, social media, and marketing. Red Banyan combines creative thinking, steady judgment shaped by experience and a relentless commitment to achieving results for its clients.
Headquarters
New York, New York
Founded
1993
Company Size
90
Marino is a full-service strategic communications firm founded in 1993, with offices in New York City and Los Angeles. We develop and execute customized public relations, digital and marketing programs that support our clients’ business and organizational objectives.Our clients include international, national and regional businesses, trade associations, community organizations, institutions, and not-for-profits. Our representations run the gamut from global Fortune 100 companies to local neighborhood businesses and groups. Our client base spans a full array of market sectors: real estate, energy, community development, economic development, healthcare, education, consumer, lifestyle, non-profit, financial services, media, publishing, and professional services.
Headquarters
Scottsdale, Arizona
Founded
2012
Company Size
16
Sharing your story, the way it should be told. We offer public relations services that are targeted, compelling, & achieve our clients' goals. In today’s flood of non-stop communications across a multitude of channels, it’s tough to get noticed – much less get results. At 10 to 1 Public Relations our creative plans and messages are distinctive and memorable. We know how to develop original, highly relevant approaches to storytelling that break through the noise and grab the attention of media outlets, and more importantly your target audience. Do you know the 10 to 1 rule? It’s the idea that it takes 10 good things to be said about you to equal one bad impression. You need a bank of good will to grow, protect and defend your image and brand before something potentially goes wrong. We believe in this philosophy so strongly, that we named the firm 10 to 1 Public Relations. The 10 to 1 idea goes beyond preparing for a crisis, it’s about how best to raise positive awareness to grow your business. We believe it’s much more beneficial to a company to dominate industry and local media coverage with multiple different story placements over time rather than solely focusing on a placement in a well-known mainstream media outlet.
Headquarters
New York, New York
Founded
1992
Company Size
79
With expertise in brand development, social media strategy, content creation, creator relations, experiential design & events, and over 30 years in media relations, Magrino serves as the ultimate connector across the entire communications ecosystem to keep your story trending and driving consumer preference for your brand. That is the reason some of the world’s most revered lifestyle brands turn to us — and return to us. Magrino continues to be run by its Chairman & CEO Susan Magrino, along with a diverse team of communications experts focused on staying ahead of the ever-evolving media ecosphere. An all-star team, multi-category reach, cross-channel expertise, industry connections… Access granted. Magrino grants you access to the buzz and network you’ve been waiting for.
Headquarters
South Boston, MA
Founded
1997
Company Size
10
New England’s sole B Corp-certified public relations firm, Teak Media + Communication, has a singular goal: to help socially responsible and sustainable companies, and nonprofit organizations achieve widespread recognition and increase their revenue. Former reporters using a proprietary journalistic process, we work closely with each client to develop campaigns that intrigue the media, draw attention to good work, and inspire others. And, we’ve been doing so successfully for more than 20 years.
Specialized Service Agency (Public Relations)
Headquarters
Chicago, Illinois
Founded
2001
Company Size
3
You and your organization should have access to an exceptional Chicago public relations firm. A trusted agency and partner that believes its future is tied to yours.We’re about adding meaningful and measurable value to your organization through strategic and creative public relations, marketing communications, internal communications, interactive solutions and market research.We offer you the flexibility and “big-fish” experience of working with a seasoned consultant along with the resources of an established agency. Though based in Chicago, we’ve served clients from Sarasota to San Francisco. We offer:*Smart strategy*Results-oriented creativity*Relentless execution*Painstaking attention to your satisfactionWe are passionate, curious and relentlessly pursue results. Not just output. You can always expect us to bring a fresh perspective, and to increase your brand equity and bottom line.
Headquarters
New York
Founded
2008
Company Size
24
Society22 PR is a results-driven public relations and creative agency based in Los Angeles, New York, and Worldwide. At Society22 PR, we help our clients gain exposure and recognition beyond what’s possible with their traditional marketing efforts, because expanding a brand’s reach is the first step to significant growth as a company. Society22 PR serves growth-minded clients with a cutting-edge take on effective public relations in the global marketplace, so they can scale their businesses through increased exposure, strategic partnerships, and marketplace recognition—simply put, we put companies on the map to go from best-kept secrets to household names—in an era of tired PR practices that no longer work in our fast-paced, internet-driven, connections-oriented culture.
Headquarters
Boston, Massachusetts
Founded
1999
Company Size
22
THE PR FIRM FOR INNOVATIVE AND DISRUPTIVE BRANDS. BIG FISH PR is a boutique public relations agency that helps our B2B, B2B2C, and B2C clients build awareness and redefine their industries through thoughtful storytelling and strategic media campaigns. Explore our award-winning services and client work, and drop us a line to learn how our agency can elevate your brand.
Public Relations (PR) is the strategic management of communication between an organization and its audiences to build trust, shape public perception, and enhance reputation through earned, owned, and shared media.
Public relations focuses on establishing media relations by building relationships with journalists and securing earned media coverage through pitches and press releases.
Public relations is also in charge of handling any eventual crisis that might come up and managing brand messaging during reputational threats, legal challenges, or social media blowups.
PR specialists are in charge of corporate communications as well, taking care of internal and external messaging for company milestones, leadership changes, and policy updates.
Another specialty of PR is making sure that executives get enough visibility as thought leaders, ensuring founders and executives are positioned as experts in their fields through op-eds, interviews, and speaking engagements.
Public relations also leverages social voices to amplify brand stories through earned or lightly compensated collaborations, like influencer and creator partnerships.
PR agencies ensure community and stakeholder engagement, building goodwill and transparency with employees, local communities, regulators, and nonprofit partners.
In public relations, media is not controlled, but earned. For instance, success heavily relies on good relationships, timing, and newsworthiness; as such, headlines can’t be simply bought, and media placement is not controllable. Besides media placement, brand credibility is also not controlled, considering that media mentions carry third-party validation but lack guaranteed message control, unlike paid ads.
When it comes to public relations, timing and sensitivity are crucial for successful brand reputation management. Consequently, PR teams must swiftly respond to media cycles, public backlash, or crisis scenarios without fueling any controversy, while putting out messages that resonate with media, employees, investors, and the public simultaneously.
Nowadays, with the digitalization of media and the rise of alternative gatekeepers, traditional media outlets and newsrooms have shrunken and lost some space to podcasts, newsletters, and niche creators when it comes to shaping public opinion. This shrinkage increases the competition for coverage and pushes public relations teams to be more precise, newsworthy, and valuable to remain competitive and maintain their coverage space.
Connecting public relations efforts to business outcomes can be quite challenging, requiring nuanced tracking and integrated analytics, as PR success isn’t always visible in metrics such as CTRs or conversions, but rather in visibility, public sentiment, and long-term trust, which can be more complex to track and quantify.
Specialized public relations agencies are experts in narrative development, knowing how to craft compelling storylines tailored to industry-specific audiences, regulatory landscapes, and public sensitivities. In addition, PR firms are up to date with editorial trends and know what’s newsworthy in each field, whether it’s a B2B SaaS firm or a consumer brand, these firms will pitch accordingly. Moreover, PR companies’ experience spans sector-specific crisis management as well, being able to anticipate reputational risks and create contingency plans specific to each industry, which may be overlooked by generalist firms.
PR agencies have established relationships and networks with relevant reporters, trade publications, and influencers in a myriad of industries, giving their clients exclusive journalist and editor access according to their niche. Specialized agencies also possess connections with conference organizers, podcast hosts, and panel curators, being able to accelerate their clients’ media exposure and speaker placements. Besides, because of their extensive network, public relations companies know exactly in which sectors creators play a bigger role, which voices carry weight, and how to engage these voices authentically.
Public relations agencies are skilled at creating targeted narratives and tailored outreaches, leading to higher placement rates and more impactful coverage for their clients. PR firms are also masters of PR-specific metrics, measuring success through sentiment analysis, media quality scoring, and long-term lift, metrics of which may not be tracked by generalist firms. Ultimately, PR agencies understand each industry’s media landscape and do not need to waste time on a learning curve, leading to faster, smarter executions and better use of budget.